When selling a home, first impressions matter. Home staging has become a crucial strategy for maximising a property’s appeal and increasing its market value. But how effective is it? Let’s explore key statistics and insights that demonstrate the power of home staging.
- Faster Sales and Higher Offers
- According to the National Association of Realtors (NAR) in the USA, staged homes sell 73% faster than non-staged properties.
- The Real Estate Staging Association (RESA) reports that staged homes spend 90% less time on the market compared to non-staged homes.
- 85% of staged homes sell for 5-23% over the asking price (NAR 2023).
- Ireland: Home staging can increase a property’s value by 10% and facilitate sales up to three times faster. RTE.ie
- Ireland: Home staging can lead to properties selling for up to 15% over the asking price. thetimes.com
- Increased Buyer Interest
- 82% of buyers’ agents said staging a home made it easier for buyers to visualize the property as their future home (NAR 2022).
- A survey by Zillow found that homes with well-staged photos receive 40% more online views than those without.
- 47% of real estate professionals say that staging significantly affects how quickly a property sells.
- High Return on Investment (ROI)
- Homeowners typically see a 100%-400% return on investment when investing in home staging services.
- The average cost of staging is 1% of the home’s listing price, yet it can lead to an increase of 8-10% in the final sale price (RESA 2023).
- UK: The average investment in home staging is between 1% and 3% of the home’s asking price, yielding an ROI of 8% to 10%. homestaging.org.uk
- A well-staged home can eliminate the need for price reductions, saving sellers thousands.
- Emotional Connection & Appeal
- Buyers make a decision within 7-10 seconds of entering a home.
- 63% of buyers say that a staged home feels more move-in ready, making it more attractive.
- The most commonly staged rooms are the living room (90%), kitchen (80%), and primary bedroom (78%) (NAR 2023).
Staged homes create a perception of a higher-quality and well-maintained property, which justifies premium pricing. In competitive real estate markets, staged homes tend to stand out against similar properties.
Final Thoughts
Home staging is more than just decorating—it’s a strategic marketing tool that enhances a property’s value, attracts buyers, and leads to faster, more profitable sales. With compelling data supporting its effectiveness, staging is a smart investment for any home seller looking to maximize their returns.
For expert home staging services that enhance your property’s value, contact Highfield Staging & Design today!